What You Need to Know About Business Financing

Startup financing is a huge consideration and an important decision for any aspiring entrepreneur. There are plenty of ways to fund a business, and whether you borrow money, dip into your savings or go another route, you need to understand your options before you choose.

While these are far from the only ways to finance your startup, here are three of the most popular methods today’s entrepreneurs choose.

The notoriously high rejection rate of bank business loans combined with the proliferation of online lenders has made traditional business lending seem like it’s not even worth the time and effort. But plenty of small business owners still turn to local and national banks, as well as the Small Business Administration (SBA), to help them finance their operations.

“There’s still a lingering perception out there that banks aren’t lending, but that’s not true,” said Jay DesMarteau, head of regional commercial specialty segments at TD Bank.

“Traditional bank loans typically offer better terms and build credit, but the arduous [process] that comes along with this type of financing often overextends time-to-credit necessary to meet the small business’s needs,” added Matt Schaffnit, CFA, co-founder and COO of Lending Technologies Corp.


Alternative lending

Alternative lenders provide quicker, smaller, more flexible loans through an online application and transfer process. Depending on your credit score, you can be approved for a loan in a matter of minutes and have your money in just a day or two.

While having all these options can be great for businesses that may not qualify for a traditional bank loan, it also means you’ll need to be much more diligent about researching potential lenders and their reputations. Sabrina Parsons, CEO of Palo Alto Software, said that although online lenders will make a lot of promises about their funds, some are just “sharks” out to take advantage of small business owners.

“These sharks will charge business owners to ‘qualify’ for a loan and to have access to their lenders,” Parsons said. “[Also, some alternative] loans can come at a very high interest rate, and business owners need to understand the implications of these types of loans.”

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Schaffnit said the biggest trend in alternative lending is consolidation, and he believes this trend will persist.

“Newer alternative lenders are learning that managing net interest margin is more important than they realized,” he added.

He further noted that if the Trump administration follows through in lightening the regulations on lending, it could have a positive effect on small businesses’ ability to access capital from more traditional and thus more affordable sources.

“However, we also foresee an overall increase in regulations trending over time,” said Schaffnit. “We believe these side effects will be net-positive.”



Funding your business out of your own pocket – commonly known as bootstrapping – is the simplest but potentially most difficult financing route. On the one hand, you are in total control of your finances; you don’t have to make any payments to lenders or share equity with investors. On the other hand, you’re on the hook for every penny you sink into the company, and if it fails, your personal funds are going down with it.

“We see entrepreneurs end up in a position where growth and revenue is strong, but because of long payment cycles, they are short on cash to meet payroll, purchase supplies or acquire inventory,” said Ed Castano, principal product manager at TriNet. “Understanding your options, whether it be a bank line of credit, invoice financing, purchase order financing or something else, can be the difference between expansion, stagnation or layoffs for a small business.”

Bootstrapping is more about necessity than preferred method of financing, according to Schaffnit. More often than not, there is simply no other source of funding available to bootstrappers because they are too early-stage or lack the scalability for loan or venture financing, he said.